紐約設計顧問: 品牌設計、品牌形象的建立程序

品牌設計、品牌形象的建立與執行作業上，主要透過分層的作業步驟作為建立的程序。透過執行作業步驟圖表，可讓大家了解品牌設計、品牌形象的建立程序與環節。

從診斷評估… 市調的前置作業，分析品牌的營運訴求、企業優勢、市場環境、商品特點與目標族群等並擬定品牌發展建議。繼而打造品牌內涵與本質協助企業主制定品牌願景、品牌標語、品牌文化與價值、品牌承諾與支援、品牌定位擬定策略等設計風格與方向…

The Step-by-Step Branding Process

Strong brands require careful thought and planning, extensive research, specific definition, test-driving, and maintenance. We’ve developed these comprehensive steps to ensure the success of brand effort.

 

 

 

 

 

http://www.newyorkdesign.com.tw/blog.html

企業年報是上市公共機構之最有效的營銷工具…

諺語有云：一幅畫勝過千言萬語… 年報是企業一年一度最直接、最全面地跟投資者溝通的渠道，完美的公司年報設計除主要封面創意與理念，加上相關的內頁設計編排，更是兩全其美…

Chinese Proverb: “One Picture Is Worth Ten Thousand Words."

A good designed Corporate Annual Report can convey what might take many words to express how well your company has been doing throughout the preceding year… “Just the cover designed shows reader at one glance what might be spread over many pages of good reports in a book."

http://www.newyorkdesign.com.tw/annual_report.html